| Ringtones
Provide Fashion Statement for
Women
By Bob
Bentz
When
it comes to ringtones, the battle
of the sexes continues. While
ringtones are universally
popular with both males and
females, females tend to purchase
them more, according to a recent
study by M:Metrics.
The
measurement firm reports that
11.6 million American females
downloaded a ringtone in August
compared to 9.9 million American
males. There’s also a
difference in the genre of music
that the sexes prefer. Females
purchased 66% of the pop ringtones
sold and 65% of the country
ringtones sold. Not surprisingly,
males dominate in the testosterone-laden
world of heavy metal and hard
rock ringtones where males purchase
68% of such ringtones.
The
findings are not a surprise
to Anthony Wayne who publishes
the Cool Ringtones Blog (www.coolringtones.blogspot.com).
“Males were the early
adopters of ringtone technology,
but now ringtone providers are
seeing their largest orders
being placed by females who
want to accessorize their cell
phones the same way that they
accessorize their outfits. Ringtones
provide personalization and
a fashion statement to females
and allow males to project their
masculinity to those around
them.”
The
most popular kind of ringtones
is rap ringtones; 6.7 million
Americans downloaded a rap ringtone
in a recent month. The next
most popular categories are
rock or alternative ringtones,
pop ringtones, TV/movie/game
theme ringtones, and classic
rock ringtones. Rounding out
the top 10 ringtone genres are
country ringtones, hard rock
and heavy metal ringtones, voice
ringtones, oldies ringtones,
and dance or electronic ringtones.
“Ringtones
are all about making a personal
statement of who you are, especially
in the teen and young adult
demographics,” said Wayne.
And 22 million Americans are
making personal statements every
month
Bob
Bentz is the co-owner of Ringingphone.com.
He has been involved in the
mobile data content market for
five years. Bob has 57 ringtones
on his cell phone.
Ringingphone.com
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